How to Choose The Right Branding For a Fashion Business

The women's fashion industry is very saturated, so you need to make sure that you are choosing the right branding for your business to help you stand out. There are some simple tips to follow to help this happen, from working with an agency to making sure your branding is consistent across the customer journey. Invest some time into your branding and it can transform your business.

Write Out Your Brand Story

The first thing you should do to help you start the branding process is to write your brand story. To establish a strong returning customer base, you need to have a story and product that people believe in and want to keep coming back for. So, you need to sit down and write down everything that makes your brand unique, from why your brand exists, the problems it solves, what your mission is and where your brand is heading. Knowing who you are as a company through and through is important before you start to focus on translating that into physical branding.

Conduct Market Research

Part of the process of your branding should be conducting market research, to find out where you stand in the industry. You need to differentiate yourself and this is a key part of it. Then, you also need to identify your target audience. Create a customer profile based on the data you have, from their demographic information through to interests and what motivates them. From here, you can establish what problems your brand can solve for that person and market to them in a particular way.

Work With A Branding Agency

Next, we’d recommend working with a branding agency. Whilst you might think it’s easy to tell your story through a brand, there is so much to it you wouldn’t even consider. From your font to colour palette, web design to packaging, and social media visuals, to your brand naming and logo. It’s not enough to choose a few colours and create a logo, unfortunately, as everything needs to speak to your customers.

They are experts and if you get your branding right the first time around, it’ll be a fantastic investment for your business. If you don’t currently have the budget for this, follow a guide to creating a set of brand guidelines to help you get everything consistent across your different platforms, from your brand purpose and tone of voice through to the visual design like logo design, typography, photography, colour palette and motion style. Just on this, tone of voice is key to get right as well, as a business that sells bikini sets will have a very different tone to one selling modest clothing. Having a clear guide will keep you on the right track!

Roll Out Your Branding Across Platforms

Lastly, it’s not enough to have branding implemented just on your website or social profiles. In a time where consumers have so much choice, they often won’t commit to a purchase straight away but might find your website organically and then look on your social media, or vice versa. So, your branding needs to be clear and consistent across platforms as this is an indicator of trust for new potential customers. Know who you are and keep that consistent, and people respond well to it!